CONTENTS 



Page 



Purpose and scope of this bulletin 3 



Food advertising 4 



1. The proper type 4 



2. Trick claims 4 



3. Misleading testimonials or clinical reports 5 



4. Educational versus pseudo-educational advertising 5 



Vague health claims 6 



1. Health foods 6 



2. Balanced foods 7 



3. Food concentrates 7 



4. Energy foods (cereals, candies, and fruit juices) 7 



Weight reduction 9 



1. Metabolic stimulants for reducing 9 



(a) Thyroid products 9 



(b) Dinitrophenol products 10 



2. Laxative salts and drugs for reducing 10 



(a) Laxative salts 10 



(b) Cathartic drugs 11 



3. Specific foods or food concentrates for reducing .... ... 12 



(a) Proprietary food concentrates for reducing 12 



(b) Reducing claims made for common foods 12 



Laxative foods 12 



1. Proprietary foods containing cathartic drugs 13 



2. The laxative value of foods containing cellulose or other forms of bulk ... 13 



Aids to digestion and predigested foods 13 



Mineral foods 14 



1. Legitimate mineral claims 14 



2. Mineral deficiencies 14 



3. Organic vs. inorganic minerals 14 



4. Acidosis 14 



5. Iron 15 



6. Iodine 15 



7. Extravagant mineral claims 16 



Vitamin claims in advertising 17 



1. (.eneral vitamin claims — unwarranted 17 



2. Specific vitamin claims may be legitimate 18 



Food combinations 20 



Disease cures and false therapeutic claims for foods 21 



1. Acid stomach 21 



2. Diabetes 21 



3. Arthritis 22 



4. Fasting cures 23 



Therapeutic claims for mineral or spring waters 23 



The quacks and how they operate 24 



Food legends 26 



Scientific opinions on food fads and quackery 29 



1. Articles 29 



2. Books 30 



3. Sources of information 30 



Reference books on nutrition 31 



