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MASS. EXPERIMENT STATION BULLETIN 231 



Seven per cent of the consumers report that they buy by variety; and 

 an equal number say they buy apples because of their healthfulness. 



The grade and pack and brand are reported by a very few consumers 

 as items of consideration. 



Conswmer and Known Varieties 



Of the 488 consumers reporting, 35 (7 per cent) report no varieties 

 of apples which they can identify and 20 name only one variety. The 

 Baldwin is known to 94 per cent of the consumers reporting, while 77 

 per cent know the Mcintosh and not quite half know the Russet, the third 

 best known variety. Not one in three knows the Greening; only one in 

 five knows the Gravenstein, and about one in six knows the Northern Spy. 



Grades Preferred 



In order to determine as accurately as possible the grades and sizes 

 desired by diiferent kinds of retail trade, stores (chain and individual), 

 hotels and restaurants, fruit stands and hucksters or peddlers were classi- 

 fied into cheap, medium and exclusive. The following tabulation presents 

 this information as secured by inquiry from wholesalers. 



It is noteworthy that the Fancy grade is in demand only among the 

 high-grade stores. "A" grade apples are most in demand, 58 per cent 

 of all types of retail agencies handling them, and 44 per cent of the retail 

 stores report that they handle this grade alone. Over 60 per cent of the 

 reported demand of chain stores, fruit stands, hotels and restaurants is for 

 "A" grade, and 52 per cent of the demand from individual stores is for 

 this grade. Only 12 per cent of the total demand, as reported by whole- 

 salers, is for "B" grade fruit. Ungraded lots, with a demand amounting 

 to 20 per cent, are more popular than "B" grade. 



Table 9. — Grades and Sizes Preferred by Diflferent Types 

 of Retail Trade.a 



