THE Mcintosh apple on the new york market i9i y 



added costs of transportation. One carload was reported in Pittsburgli this 

 season, all the rest going to New York City, which received 445 cars. 



In the present season, 1927-28, to March 15, New England is reported to 

 have shipped about 95 per cent of her outside shipments to New York City. 

 The remainder have been distributed as follows: — 14 cars to Philadelphia, 

 which has formerly received very few New England apples; 8 cars to Cleve- 

 land; 7 cars to Cincinnati; 4 cars to Chicago; 2 cars to Pittsburgh; and 1 car 

 to Washington, D. C 



It is apparent from the government reports that New England apples now 

 and then reach some of these markets in less than carload lots, since prices 

 of New England apples are somethnes quoted when carlots are not reported. 

 This may be accounted for by reshipments from New York or other outside 

 markets. 



The comparatively narrow distribution for New England apples in view of 

 the increasing size of the commercial crop indicates a growing appreciation 

 of New England apples in New England markets. This preference for 

 home-grown fruit has been shown also by statements of wholesalers, retailers 

 and consumers. Some wholesalers report an increase in the proportion of 

 New England apples handled. Retailers often state that they sell only New 

 f>.gland apples as long as they are available or when they are able to get 

 the quality desired. Many, too, complain that they are not able to get the 

 quality they want, hence they handle Northwestern apples. This is heard 

 more often at fruit stands than in retail stores. The fruit stand sells by 

 tiie apple instead of by weight or measure, and the customer is more critical 

 of the one apple or perhaps tiie dozen apples he buys than he is of the peck 

 or bushel. If he buys one apple, he wants it perfect. If he buys a peck, he 

 does not bother to examine each apple. 



Many customers are now demanding liome-grown apples. In some markets 

 of the state no local apples were formerly to lie found — or if there were any 

 they w^ere of such poor quality that they were not desired by the public. In 

 these same markets home-grown apples are now nuicli preferred to apples 

 from other sections. 



The Demand for Mcintosh in New York City. 



In order to determine the demand for New England apples, particu- 

 larly the Mcintosh, in New York City, since that is the largest consuming 

 center outside New England, many wholesalers, brokers and jobbers were 

 interviewed. From these interviews it is evident that no New England va- 

 riety, except Mcintosh, is especially favored in New York. Other varieties, 

 such as Baldwin, Greening, Wealthy and Northern Spy, are received, but the 

 Mcintosh is the most popular variety which New England ships to New 

 York. It is consumed largely by the Jewish people of the city. For this 

 there seem to be two main reasons: 



1. Many dealers of this race are in the wliolesale fruit and vegetable 

 business in New York City. These men have had the chance to become 

 acquainted with this variety and they have recommended it to their Jewish 

 friends among the retailers and consumers. Wholesalers repeatedly made the 

 statement that most of the Mcintosh sold in the city were consumed by Jews 

 and that comparatively few consumers of other nationalities know the 

 variety. 



2. Some of the dealers said that the Jewish people are very particular as 

 to the quality of foods they use and having learned the fine flavor and texture 



