THE McINTOSH APPLE ON THE NEW YORK MARKET 197 



As it is situated in sucli close proximity to New England, it is of especial 

 importance to New England producers. 



In addition to the general information already obtained aljout the Mcin- 

 tosh in the New York market, it was decided to trace a carlot of New Eng- 

 land Mcintosh from the grower to the New York consumer, in the hope of 

 learning specifically what happened to one shi^^ment, how it was handled, how 

 widely the apples were distributed, how many jobbers and retailers were con- 

 cerned with the distribution, and the tyj)e of consumers to wiiom they were 

 finally sold. 



It was thought best to trace a carlot which had been stored in New Eng- 

 land, and arrangements were made for securing information as to date of 

 shipment of a car of api)les packed by the Nashoba Apple Packing Associa- 

 tion. Prices in the New York market were not high enough to attract siiip- 

 ments from Boston and it was not until late in March tiiat the carlot traced 

 was shipped to New York. 



During the last week of March, 1928, a carlot of Mcintosh apples, Doca- 

 way brand, packed by the Nashoba Apple Packing Association, was traced 

 througli the New York market. Consigned from cold storage in Boston to the 

 firm of E. W. J. Hearty, Inc., the apples were sold at auction on Erie Pier 

 No. 20 to eight jobliers and one chain of fruit stores, in lots ranging from 

 20 to 148 boxes. The variety being popular, the sales were very quickly made, 

 and the prices were above expectations. 



One hundred and sixty boxes of apples were distributed to The Bronx. Of 

 these, 140 were bought by a chain of fruit stores; half of them were sold at 

 the five stores in The Bronx, and the other half sent to the stores of the 

 chain elsewhere — one near the Harlem Market, one in White Plains, one in 

 Mamaroneck, one in New Rochelle, New York, and one in Stamford, Con- 

 necticut. Another lot containing 20 boxes was bought by a jobber in The 

 Bronx who had not sold any at the end of the week devoted to the investiga- 

 tion. Manhattan received 150 boxes bought by three jobbers. Brooklyn re- 

 ceived 280 boxes bought at auction by four jobbers, one of whom sold inune- 

 diately to three other jobbers. 



The jobbers sold these Mcintosh in lots varying from one box to 20 boxes, 

 the most common sale amounting to 5 to 10 boxes. The prices being higher 

 than at any other time during the season, some of the apples did not move 

 as rapidly as the jobbers seemed to expect. 



The apples were traced to 47 retail stores, of which 10 belonged to a chain 

 and 37 were individual stores. Thirty-one were fruit stores or stores that 

 handle fruit and vegetables only. Thirteen were ranked as good stores, 9 as 

 poor and 25 as medium. Retail sales were mostly by the pound, 28 of the 

 retailers reporting selling by that method. Eleven sold by the apple and 

 eight sold in both ways. The fruit stores sold by the apple, as is generally 

 true of fruit stores. Sales by the pound were mostly reported by the Brook- 

 lyn dealers, while sales in Manhattan and The Bronx were chiefly by the apple. 



Until this lot of apples was sold, the high price of Mcintosh for the season 

 had been about $3.75. The average price of these was $4.19, a con.siderable 

 increase over the preceding high price. The apples were of three sizes: 125's, 

 138's and 150's. The 12.5's brought $4.15 a box; the 138's, $4.20; and the 

 150's, $4.30.' 



Of the 47 retail stores handling these apples, 30 have a patronage chiefly, 



