milk; 355 Ibs. butterfat, to 5,120 Ibs. milk ; 225 Ibs. butterfat. 



The Argentine has long realized the value of bulls from 

 heavy Milking Shorthorns and has paid as high as $15,000 for 

 them, knowing as they do the necessity of an adequate milk sup- 

 ply for the calf if profitable beef-making is to ensue. 



The present trend of meat, grain and feed prices, the rail- 

 road situation, and the insistent demand for more beef, empha- 

 sizes clearly the place of the Milking Shorthorn, for the greatest 

 profits are being realized by those who raise their own feeders, 

 by virtue of their lower cost. The railroads are unable to cope 

 adequately with their enormous traffic demands, and as a result 

 the transportation of feeders is difficult and expensive, due to the 

 large shrinkage. In the east, where much mill feed is purchased, 

 the farms depending on dairy cattle accustomed to much grain, have 

 been hard hit. Their cows have not produced so well on rough- 

 ages. In either case were Milking Shorthorns on the farms 

 greater profits would ensue, as they do so uniformly well on 

 home-grown products. 



The production of milk and meat more universally in all 

 sections by the use of Milking Shorthorns would not only help 

 the railroad situation by the production of these foods in the sec- 

 tion in which they are to be used, but would also help the whole 

 country economically, as apparently the time is rapidly approach- 

 ing, if, indeed, it has not arrived, when a large share of the 

 country's meat supply will have to be grown on the average 

 farms of the country. 



Success with a breed also demands that there be a broad 

 demand for young registered stock at remunerative prices. There 

 is this demand for Milking Shorthorns, for it is being realized 

 more and more by the average farmer that the Shorthorn is the 

 breed for him. 



A point that is often overlooked in connection with the 

 choosing of a breed is the character of the men and the breed 

 associations back of it. There is no stronger or more progres- 

 sive breed association than that back of the Shorthorn, and the 

 men breeding the red, white and roan are the most progressive, 



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