CHAPTER XIX 

 MARKETING 



WITHOUT stopping to inquire the 

 reasons, it may be recalled that there 

 are two rather distinct forms of trade, 

 wholesale and retail. The wholesale 

 trade is conducted by three classes 

 of persons: dealers or merchants, com- 

 mission men, and brokers. The dealer 

 is one who buys the goods outright and takes 

 his own risk on making a favorable sale to 

 the retailer. The commission man is one 

 who receives the goods, sells them at such 

 price as he may be able to obtain and remits 

 to the seller the amount obtained less ex- 

 penses and his commission. The broker is 

 a man who effects a sale without coming in 

 contact in any way with the materials sold. 

 A cheese broker, for example, receives in- 

 struction from different factories to sell for 

 them a certain quantity of cheese of a given 

 kind and quality each week or month as the 

 case may be. At the same time he receives 

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