MARKETING 



from grocery stores which retail cheese 

 orders for various amounts, kinds and qual- 

 ity of cheeses. With this information at 

 hand, he directs the various factories intrust- 

 ing their business to him to ship the kind, 

 quantity, and quality of cheese required by 

 his several customers. For such service he 

 receives a brokerage, which is less than that 

 charged by a commission man because he is 

 not required to handle or store the material. 

 Since the different farm products are pur- 

 chased by different classes of retailers, and 

 since their handling and sale require differ- 

 ent facilities and special knowledge, there 

 have arisen in the great centers of trade 

 different kinds of markets, each having its 

 particular facilities for the handling, care 

 and sale, and each conducted by commission 

 men or brokers with a special knowledge 

 of the trade. Furthermore, certain cities 

 have become, on account of their favorable 

 position to mention but one reason head- 

 quarters for certain products or groups of 

 products. Thus Petersburg, Virginia, has 

 the principal wholesale market for peanuts. 

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