164 THE STORY OF THE U.F.O. 



circumstances, will die. He may have fears 

 that it will change in form. Unquestionably 

 change will come, but in order that such change 

 may not be violent, with attendant temporary 

 loss of ground, it is well for us to take stock, and 

 by searching out the elements of permanence 

 seek to develop and extend them. 



Confronting every farmer, there is perpetually 

 a two sided problem, viz. how to live at all, and 

 how to live wisely. Men debate as to which is 

 the more important, but all agree that they are 

 intimately connected, and that if man is to con- 

 tinue in this world at all, his first worry is to 

 obtain food and shelter. Bloody riots and dis- 

 astrous civil strife have more than once broken 

 out under pressure of hunger and exposure. In 

 the face of the dire necessity for food every other 

 interest paled in significance. But with food 

 and shelter man is then disposed to consider 

 how he may live wisely. 



The founders of the U.F.O. were not slow in 

 recognizing this great truth, and established at 

 the very outset a commercial company as an 

 integral part of the movement. Here was an 

 agency designed to appeal directly to the farmer 

 on the basis of his primary need. It handled 

 goods which the farmer required, he having the 

 assurance that so far as the company's operations 

 were involved, the service was given with a 



