-j(i MODERN FRUIT MARKETING 



idea of what makes up a grade. The grades of fruit 

 might be defined as a division into classes, according to 

 a certain custom or law. In. the past there never has 

 been any very definite conception of just what a standard 

 grade should be. This led to a great multiplicity of 

 marks to represent grades. In fact, they have appeared 

 on the market in such numbers that they scarcely mean 



Fig. 19. CENTRAL PACKING-HOUSES FOR ORANGES IN A 

 SMALL SOUTHERN CALIFORNIA TOWN 



anything to the consuming public. What would mean 

 a fancy grade under one mark in one section of the 

 country, might be a very poor grade when coming from 

 another section. Only last year on the Liverpool market 

 in England, 35 different brands representing supposedly 

 standard grades, were found on packages imported from 

 the United States and Canada. Under such conditions, 

 it has been necessary for the buyer to open the package 

 and examine the fruit personally. 



For the past 10 or 15 years certain progressive fruit 



