CONTEXTS xiii 



Chapter IK 



PAGE 



SELLING AGENCIES 167 



Commission houses Methods of doing business Ad- 

 vantages and disadvantages Desirability of commis- 

 sion houses National league of commission mer- 

 chants Cooperative selling Cooperation denned 

 Profit sharing Xon-profit sharing Organizing ex- 

 changes Local District Central Management of 

 exchanges Incorporating Officers Directors 

 Powers of exchanges Collecting information Dis- 

 tributing information Aiding growers Sub-depart- 

 ments of exchanges Statistical Legal Field Or- 

 ganizations Advertising Selling Purchasing de- 

 tails of exchange management Benefits of coopera- 

 tion. 



Chapter X 

 SELLING METHODS 203 



Special salesmen Track sales F.O.B. sales Con- 

 signment Shipments with sight draft and bill of 

 lading attached Auctions Special retail or private 

 markets Other agencies. 



Chapter XI 

 SPECLIL FRUIT ORGANIZATIONS 223 



Fruit distributors Fruit jobbers National league of 

 commission merchants International apple shippers' 

 association Apple advertisers of America Govern- 

 ment reports and statistics. 



Chapter XII 

 FRUIT SHOWS 252 



Objects How held or managed Exhibits Premium 

 list Securing premiums Selecting fruit for exhibi- 

 tion Arranging exhibits Advertising Side issues 

 Feature exhibits Judging the fruit Score card 

 Kules in judging. 



