84 MODERN FRUIT MARKETING 



outside of the package, two methods are used: one is 

 the so-called stencil and the other a lithographed label. 

 The stencils are cut from pieces of tin or copper and the 

 label is painted on through the letters cut in the stencil. 

 In the case of the lithographed labels, a large colored 

 picture representing a trade-mark or brand is made 

 from standard cuts, then the information about the size 

 and grade is put on this paper with a rubber stamp. 



There is no question among most of the progressive 

 fruit growers but what the lithographs are the best. 

 They will answer to a number of different varieties of 

 fruit and are much more attractive and also serve a 

 better purpose in advertising a brand or grade of fruit. 

 .These lithograph labels are made in sizes suitable for 

 both barrels and boxes and can be variously printed to 

 meet the needs or desires of the grower. In this way, 

 the individual '"trade-marks" or special advertising 

 matter can be used together with the other information 

 required on the package. 



