88 



MODERN FRUIT MARKETING 



well as in weight. This is one of the factors which 

 causes slack packs resulting in badly bruised or injured 

 fruit. 



Kinds of Fruit Storage. The most common and the 

 oldest means of storing fruit, was a cellar under a resi- 

 dence. This is permissible when storing for family use, 



Fig. 77. A SMALL FARM STORAGE CELLAR, OR "DUG-OUT" 



but for commercial purposes, it needs to be discouraged. 

 Most cellars in the Northern states are more or less 

 damp, they are not well ventilated, temperature cannot 

 be properly controlled, and as a result, the fruit does 

 not keep well and, upon decaying, endangers the health 

 of the occupants of the resident above. The more im- 



