156 MODERN FRUIT MARKETING 



assume a large part of this duty. Such fruit may be 

 handled through the medium of the commission man who 

 then takes his pro-rata toll for doing the work. It may 

 also be sold through certain cooperative organizations 

 controlled by the growers themselves, but this also costs 

 a certain amount and though usually less than the com- 

 mission house plan requires a certain percentage of the 

 gross sales. 



In some cases it is possible for producers to cater to 

 a private trade where the distance for shipping is not too 

 great, such as summer resort places, large hotels, club 

 houses, etc. Arrangements are made, usually several 

 months ahead of time, to deliver certain quantities and 

 kinds of produce to the managers of such places. They 

 always demand the very best that can be had and only 

 growers who are thoroughly versed on producing the 

 best can expect to do very much business with such 

 private trade. 



There is also the possibility of putting the fruit in 

 storage when sent away from home. This will depend 

 upon the seller's knowledge of market conditions and, 

 although he assumes the entire risk, he often is suffi- 

 ciently informed and can profit by so doing. It is ex- 

 ceedingly interesting to contrast these two methods of 

 selling produce either at home or shipping away. They 

 have many points in common, yet differ widely in a great 

 many respects. There is no means of estimating just 

 what quantity or per cent of fruit is consumed at home 

 and what part sent away, but outside of the amount con- 

 sumed by the growers themselves it is a fair estimate 

 to say that 75% of the fruit products are sold upon 

 the larger market. This means that, by far, the larger 



