FRUIT MARKETS 161 



or exceeds the market price the incentive to produce 

 fruit is lost, and unless better facilities can be found 

 for growing in those particular localities production 

 must be discontinued. High market prices always stim- 

 ulate production, hence the supply. Invariably the 

 fluctuation of market prices for fruit, due to climatic 

 conditions, will stimulate interest and when prices are 

 high the incentive is for the orchardist to set out more 

 trees and increase his producing capacity. 



Transportation is entering more and more into the 

 supply every year. There are excellent fruit-growing 

 sections in all parts of the United States where fruit 

 cannot be grown simply because transportation to a 

 desirable market is not to be had. In fact, some of our 

 best fruit-growing sections in the far West are yet un- 

 touched because there are no profitable outlets to get 

 the fruit to market. Each year some new section is 

 brought into the market by better railroad facilities 

 resulting in an increase acreage, thus stimulating the 

 supply for a given fruit. 



Perishability is one of the chief factors influencing 

 supply. Where better storage or transportation can be 

 had, more perishable fruits can be kept through longer 

 seasons, or shipped a longer distance. So the length 

 of time certain perishable fruits appear upon the market 

 will depend largely upon the cold storage facilities for 

 that particular place. 



Where factors influencing demands are considered 

 there are several conditions that enter in: (1) The 

 prosperous condition of the country. (2) The quality 

 of fruit offered. (3) Price set. (4) Popular use of 

 the fruit as a food. (5) Knowledge of the fruit. (6) 



