166 MODERN FRUIT MARKETING 



Eastern states have yielded enormous quantities, a frost 

 appearing doing considerable damage to the grapes 

 before most of them were harvested has often jumped 

 the price from 10 to 20% in one day. 



Fluctuations in temperatures often influence the price. 

 Large quantities of fruit may be sent into the market 

 in cool weather. If an unusually warm spell appears 

 the fruits will not keep well, hence, must be disposed 

 of quickly. The price is correspondingly reduced in 

 order to mo*ve the fruit. Then always the perishability 

 or the relatively short keeping time of the fruit itself 

 forces the sellers to quick action. The price is always 

 regulated so as to move the fruit within a given time 

 because, if it is not moved, it becomes a total loss and 

 no one gets any value from it. 



