218 



MODERN FRUIT MARKETING 



ously being handled by wholesalers or commission houses. 

 Such markets are usually highly specialized and call for 

 high grade fruit. Many organizations are well quali- 

 fied to handle this trade, as their goods are standardized 

 and their ability to deliver the right produce at the 

 right time wins the respect and confidence of the patrons. 

 Other Agencies. There are various other channels 

 through which fruit may pass to the consumer, repre- 



116. FRUIT STANDS ON THE STREET NEAR 

 GARBAGE BARRELS 



sented for the most part as a side issue of some large 

 produce-handling organizations. Some of the more com- 

 mon of these that might be mentioned are the produce 

 jobbers, the selling exchanges and the fruit distributing 

 companies. Many of these are large, well-organized 

 companies and do a tremendous business in food sup- 

 plies. As some of these agencies will be considered sep- 

 arately later on, their method of handling the fruit 

 may be here omitted. Suffice it to say that these or- 



