CHAPTER XI 



SPECIAL FRUIT ORGANIZATIONS 



Fruit Distributors. During the past five or six years 

 a new type of fruit organizations has appeared which has 

 to do exclusively with the selling or distributing of the 

 fruit. Some of these take the title of exchange but 

 most of them are known as distributing associations. 

 These kind of organizations have been the outgrowth 

 of definite efforts to simplify the methods of distribution. 

 The old plan where each exchange attempted to do its 

 own selling was found to be cumbersome and too ex- 

 pensive. As the number of exchanges increased it was 

 found that they were competing with each other in 

 selling the fruit. This called for higher priced sales- 

 men and various additional expenses. Later, many local 

 associations combined and attempted to sell the output 

 through a central office. This worked well for a while 

 and, at present, the bulk of the fruit is being handled in 

 this way. Xow, when there is scattered through the 

 Central and Western states over 300 fruit organizations, 

 this method of distributing was again getting cumber- 

 some. Thus special distributing organizations have re- 

 sulted. 



California Fruit Distributors. This was the first ef- 

 fort to combine a number of exchanges for the exclusive 

 selling of the fruit. Delegates from the various organiza- 

 tions formed a separate corporation. The selling forces 



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