SPECIAL FRUIT ORGANIZATIONS 229 



prehensive and trustworthy system, of gathering crop 

 estimates and daily market reports at a cost of many 

 thousand dollars, to adequately serve the grower ; it thus 

 puts the grower in an advantageous position in his rela- 

 tionship to the trade. 



2. It distributes the growers' fruits-, by intelligent or- 

 ganization, to all of the markets so as to neither over- 

 supply nor under-supply any particular market, and 

 provides an agency large enough to seek and find new 

 markets as well as develop old ones. 



3. It markets the growers' fruit in an extensive but 

 conservative and economical manner and without ruin- 

 ous competition. 



4. It furnishes the grower with personal represent- 

 atives in every important market center in America and 

 Europe, and in fact, the world, whose first consideration 

 is the growers' interest, who examine the fruit in transit, 

 repair damages, and where necessary, protect the grower 

 against improper demands for allowances, etc. 



5. It secures a uniform and dependable grade and 

 pack of the fruit throughout every district a thing of 

 great value to the trade and, therefore, to the grower 

 seeking the trade and it is thereby enabled to back the 

 brand of each district with a guarantee that will bring 

 a higher price for the fruit than for other fruit outside 

 of such a brand. 



6. It properly and scientifically advertises the grower's 

 fruit and returns the full value of that advertising to 

 the grower. 



7. It gives the grower the power, backed by the ex- 

 clusive service of skilled legal, traffic and claim depart- 



