230 MODERN FRUIT MARKETING 



ments, to secure justice and fair dealing in all instances 

 from buyers, railroads, etc. 



8. It removes from the methods and practices of the 

 fruit business the objectionable and obstructive features, 

 the strength and influence of 7,000 united growers being 

 vastly more effective than that of 7,000 individual dis- 

 interested units. 



9. It gives the grower control of his own product from 

 orchard to market, thus enabling him to secure the hand- 

 ling of his fruit by the legitimate trade at an equitable 

 cost. 



10. It can, by reason of its all-district representation, 

 supply any quantity or any variety of any fruit to meet 

 the most exacting and preemptory demands of the trade 

 and thus avail the grower of the benefits to be derived 

 from such special service 1 . 



North American Fruit Exchange. This is one of the 

 latest developments in the fruit-distributing business 

 and represents a condition different from either of the 

 other two distributing organizations mentioned. It is 

 much more comprehensive in its nature, taking in a wider 

 territory and handling a much wider range of products. 

 Instead of being located in the producing centers, its 

 headquarters is located in New York, the chief center 

 of markets. It is really an exchange of exchanges. Or- 

 ganized fruit-producing societies and large shippers con- 

 trolling a sufficient value of business can become mem- 

 bers. This is a stock corporation, but only sufficient stock 

 was issued to cover the actual operating expenses. It was 

 organized in 1911, under the laws of the state of New 

 Jersey, with a capital stock of $100,000. The privilege of 



1 From First Annual Report, North Pacific Fruit Distributors, 1913. 



