SPECIAL FRUIT ORGANIZATIONS 231 



increasing this stock was provided for as conditions would 

 warrant. The directors in the exchange are men from 

 widely different sections ranging from Oregon to Florida. 



The kind of exchange that may become a member of 

 this organization is without limit. Being located where 

 the markets are, it becomes readily available as an ex- 

 clusive agent for any of the other distributing societies 

 or for affiliation with any of the other larger exchanges 

 which already have their selling offices arranged for in 

 the East. 



The great advantage argued in favor of the location of 

 the exchange has been borne out by records of the past 

 two or three years. The one great object of the exchange 

 was to maintain an efficient selling force throughout the 

 entire year, and thus reduce to a minimum the cost 

 of selling the fruit. By this method exchanges operat- 

 ing in the Pacific Northwest, in the Central and Southern 

 states such as Texas, New Mexico, Colorado, etc., and 

 also in the Southeastern states such as Florida and even 

 outside of the United States in Cuba, and Porto Rico 

 have become members of this organization. In this way 

 the selling force has a large territory to draw from and 

 handles almost every known kind of fruit. 



In the early spring the fruits from Florida and the 

 Southwest come in and are handled by the organization. 

 Later, the deciduous fruits from Georgia and from the 

 other Southern states are taken up. Then as the season 

 advances more of the Northern grown fruits appear until 

 finally the apple, which lasts through the winter and 

 into the spring, when fruits of the next season again 

 appear. Thus highly and efficiently trained salesmen 

 are available all the vear around. The markets that 



