232 MODERN FRUIT MARKETING 



demand large variety and kinds of fruits can be sup- 

 plied through this one firm, and in every way it works 

 to the interest of all concerned. 



In order to become a member of this selling organiza- 

 tion it is necessary to execute a contract in favor of the 

 North American Fruit Exchange for all or a certain 

 per cent of the entire output of the local association. 

 Then they must be supplied with data regarding va- 

 rieties and kinds of fruit as far ahead of harvesting time 

 as possible. The details of the selling are handled very 

 much the same as of other organizations. 



The methods of selling the fruit are as varied as the 

 conditions of the market demand. They have special 

 salesmen to call upon the trade and arrange for deliveries 

 ahead of time. They have a wide range of sales among 

 the jobbing houses, who carry large supplies of the 

 fruits which are handled through the smaller grocery 

 and retail stores throughout the country. They also 

 cater to special markets, large hotels, private trades, 

 clubs, resorts, etc., and even strenuous efforts are being 

 made to sell direct to the consumer. Advertising cam- 

 paigns are being carried out through which the exchange 

 advises the consuming public of the special qualities of 

 various brands of fruit. They also maintain offices in 

 Europe and in some of the South American countries 

 to take care of trade in those places. Always the per- 

 sonal representative of the organization looks after the 

 interest of the fruit producers, hence there is much 

 greater efficiency and more of the personal interest in 

 the business at hand. 



Fruit Jobbers. These people are dealers in food stuffs 

 and represent a special class of produce handlers. The 



