SPECIAL FRUIT ORGANIZATIONS 243 



The Spy. This is the name of a monthly publication 

 put out by the International Apple Shippers 7 Associa- 

 tion. It is edited by the secretary and articles are con- 

 tributed by various members of the association and 

 others. Eeviews of the work of the various committees, 

 extracts from bills before the state legislatures and Con- 

 gress affecting the apple industry, special articles, ex- 

 port movement, and, in short, the entire field is covered. 

 Altogether much information of value to both producers 

 and distributors is thus disseminated. The mailing list 

 is large including both members and non-members. 



Publicity Committee. Through the efforts of this 

 committee, National Apple Day, the third Tuesday in 

 October, has been firmly established and widely cele- 

 brated from ocean to ocean. Splendid publicity has thus 

 been obtained for the apple. The amount of advertising 

 thus obtained has been almost invaluable. The Inter- 

 national Apple Shippers' Association is especially fitted 

 for this work. It has a local chairman in every city of 

 any size in the country and in this way gets action. Two 

 silver cups, known as National Apple Day Trophies, are 

 offered for the best celebration of the day. One is limited 

 to cities of 500,000 and over, and the other to cities 

 under 500,000. Last year there was but one cup, which 

 was won by Cincinnati. 



Advertising Agencies. Only in recent years have ef- 

 forts been made to increase the consumption of fruit by 

 means of advertising. Fruit growers and sellers have 

 been accustomed to seeing advertisements of all manner 

 of things but never thought that the same principles 

 that would sell postum or coca-cola would sell fruit. 

 The fruit jobbers have for years advertised their special 



