SPECIAL FRUIT ORGANIZATIONS 251 



conditions; also one with strong enough personality to 

 win the confidence of the dealers, as there is always in- 

 formation that the market expert would get and if made 

 public would be detrimental to the interests of the 

 produce handlers. 



Prices quoted in the dailies are usually wholesale. 

 They do not represent what the producer gets nor what 

 the consumer pays, but a general medium somewhere 

 between. The commission house would report what the 

 fruit sold for. The producer would get what was left 

 after freight, commission, cartage, etc., was deducted. 

 The jobber's prices would represent the same, as they 

 buy most of their products on an f. o. b. basis. The 

 auction quotations would also be the same, less freight 

 and commission to producer. 



To the consumer the profits of the retailer must be 

 added to the sales quotation. This is never less than 

 15% and usually about 40% and not infrequently 100%. 

 Market quotations are always valuable as a guide to the 

 producer, but the more the grower can know of their 

 methods of collection the better will be his chances of 

 getting what his fruit is worth. Each producer must 

 make a close study of the market reports. 



