254 MODERN FRUIT MARKETING 



larger cities. At such times the products of the land 

 are collected together from large areas and displayed 

 for the benefit of the public In fact, fruit shows are 

 becoming so important and so numerous that if one 

 choses he could get a liberal education on fruit growing 

 by attending the various exhibits. 



The time that most fruit shows are held must natur- 

 ally be in the fall or early winter so there will be ample 

 material for exhibits. In some instances the displays 

 are maintained the year around. Real estate companies, 

 chambers of commerce, boards of trade, etc., often main- 

 tain permanent exhibits. In such cases the more perish- 

 able fruits are preserved in liquids which keep them for 

 a long time without deteriorating. So skilled have their 

 processers become that the fruit can be kept for several 

 years without the loss of the most delicate shades. The 

 Pacific Coast states have exceptionally fine collections 

 of these processed fruits. For example, the ' ' California 

 Development Board ' ' maintains an exhibit in San Fran- 

 cisco representing every county in the state. Visitors at 

 any time can see the fruits of the entire state without 

 having to travel over the fruit sections. 



Exhibits. Good exhibits are essential to a good show 

 and not always easy to obtain. Specimens of fruit can 

 best be selected by the grower or handler of the crop 

 and some inducement must be offered to create a lasting 

 interest, and so premiums or prizes are offered to attract 

 fruit for exhibition. In sections where shows are held 

 for the first time considerable effort must be put forth 

 on the part of the management to have the exhibitors 

 understand just what is wanted. The ideas of orchard- 

 men differ widely on such subjects, and unless they un- 



