262 



MODERN FRUIT MARKETING 



properly done calls for considerable time and study. 

 Several methods are available for this work, such as the 

 use of posters, handbills, street-signs, paid advertise- 

 ments and news articles. In some way the show must 

 be kept constantly in the minds of the public. News- 

 papers are willing to print everything that will pass as 

 news. If the articles are cleverly written, considerable 

 space can be had which amounts to free advertising. 

 When the meeting is called to arrange for the show, 

 notices may be given to the papers. This is repeated 

 when the premium list goes out. Press notices should 

 be furnished from time to time on different organizations 

 that are preparing exhibits. Properly designed hand- 

 bills are sent out from one to two weeks previous to the 

 opening. 



If there is to be a program this may be printed sev- 



Fig. 127. PHOTOGRAPHS OF ORCHARD SCENES HELP 

 FRUIT SHOWS 



