FRUIT SHOWS 263 



eral times in the papers. During the last four or five 

 days preceding the show, press comments on parts of the 

 program will help. One or two speakers of state or 

 national reputation are preferably selected. Then their 

 picture with a few comments on their work and ability 

 just before the show opens will attract wide attention. 

 Such work is written by the management and furnished 

 the papers, all ready for publication. When the open- 

 ing day comes, large street-signs giving directions where 

 to go, placed near railroads or public places, will attract 

 strangers who happen to be in the town. If an admission 

 fee is to be collected much more attention will need to 

 be given to advertising. 



Side Issues. There are many extras that may prop- 

 erly accompany a fruit show. Concessions of various 

 kinds are sold to people who habitually follow such 

 exhibits as a means of livelihood. Lunch counters, soft 

 drinks and novelties of all kinds are to be found at every 

 large show. In some places there is a regular midway 

 with all of its attendant rabble. These concessions are 

 regulated by the management and contribute consider- 

 able money toward the support of the show. Floor space 

 is also in demand by companies who manufacture ar- 

 ticles used in horticultural practice. Spray machinery, 

 chemicals, fruit packages, nursery stock, and the many 

 orchard tools are only a few of the many side exhibits 

 that may legitimately accompany a fruit show. 



Manufacturers of fruit byproducts can profitably make 

 displays. Canned fruit, preserves, jellies, and beverages 

 are put on as exhibits for the purpose of advertising the 

 goods. Where there is a special women's section in the 

 show there is no end of articles used in the domestic 



