264 



MODERN FRUIT MARKETING 



economy of the home that might not be displayed. Some- 

 times the management, desiring to make more money, 

 handles the concessions themselves. Lunch counters or 

 short order meals constitute their chief venture. One 

 national fruit show had a mammoth pie machine that 

 would turn out 1,000 pies an hour. These were sold to 

 the crowd at a good profit. Such shows have from 

 5,000 to 10,000 paid admissions, and are able to do 

 things on a large scale. 



Feature Exhibits. A display of this kind consists of 

 some special design imitating a place, a building, or 

 some well-known feature of the fruit section. They are 

 designed in such a way that a number of the different 



Fig. 128. THE PANAMA CANAL BUILT OUT OF DRIED APPLES. 

 WATSONVILLE, CAL. 



