266 



MODERN FRUIT MARKETING 



girl's clubs. A feature design representing the Panama 

 Canal was built by high school children and was designed 

 to be topographically correct (Fig. 28). It took the 

 first prize on feature exhibits of $200. 



Feature exhibits attract wide attention, and when well 

 executed are good advertisers of a fruit section. News- 

 papers and magazines are always glad to use photographs 

 of the features, as they represent news. Such displays 

 are carefully sketched on paper ahead of time so as to 



Fig. 130. FEATURE DISPLAY. NEW BRUNSWICK, CAN. 



get the right proportions. The framework is then built 

 of wood or wire and the fruit put on as late as possible 

 before the opening day. Good features call for a con- 

 siderable amount of time and money but they are repre- 

 sentative of the highest in fruit display work. Where 

 used for the first time the efforts are usually towards the 

 smaller and simpler designs, giving opportunity for de- 

 velopment in succeeding years, 



