LAND UTILIZATION IN NEW HAMPSHIRE 53 



members. Extension of such pursuits and the production of articles in- 

 digenous to or suggestive of New Hampshire offer possibilities for ex- 

 pansion of winter work and summer sales. 



If the trend toward greater dependence upon multiple sources of 

 employment continues, the problems of local underemployment and un- 

 employment will increase. In 1940, over two-thirds of all man days of 

 labor in the three towns were nonagricultural activity. The greatest 

 possibility for improvement in income levels of the resident population 

 is in the expansion of present and the development of additional nonfarm 

 jobs. 



Agricultural Production and Marketing 



Farmers have not taken full advantage of the opportunities for mar- 

 keting products to summer residents. Through more careful analysis of 

 the recreation market and greater attention to the specific desires of sum- 

 mer people concerning types of products, prices, and amount of service 

 wanted, the individual producer could expand his volume of business. 

 Some farmers have been successful through organizing the entire farm 

 business for peak production during the summer by regulating freshen- 

 ing dates for dairy cows and hatching dates for poultry. Early plant- 

 ing of vegetables, use of early maturing varieties, staggering of plant- 

 ing to lengthen the season of harvest, careful grading and packaging, 

 and differentiating between farm and delivery prices are additional 

 recommended practices. The individual producer can well afford to 

 cater to the particular demands of the summer trade, which, as a 

 whole, is willing and able to pay a premium for quality and service. 



The recreational development has increased the opportunities for 

 farmers to market their products through wholesale channels. Farmers 

 selling to hotels, chain stores, restaurants, and similar intermediate agencies 

 also must guarantee dependability of quality and supply. An analysis of 

 the summer hotel demand for certain farm products in 1929 revealed 

 that uniformly high quality products, dependable supply, and reasonable 

 prices were the main prerequisites."" Cooperative effort by groups of 

 growers, such as has been undertaken by vegetable growers who supply 

 chain stores in New Hampshire, could be utilized to insure dependability 

 of supply where outlets were large enough to warrant it. 



The increased demand for pasteurized milk among urban residents 

 has been hurting the small producers .who retail to residents from the 

 cities during the summer. Some retailers have bought pasteurized milk 

 from other sources to retain customers. The establishment of cooperative 

 pasteurizing plants by groups of small producer-distributors deserves 

 consideration in areas where volume is sufficient to support the overhead. 

 The extremely seasonal nature of business in recreational areas presents 

 difficulties in attaining adequate volume unless there are other outlets 

 during the off-season. 



20 Rinear. E. H., White Mountain Demand for Vegetables and Poultry Products, N. H. Agr. 

 Exp. Sta. Bull. 241, May, 1929. 



