IVHJT IT IS. 



WHY Yoir 

 WANT IT 



*'A WORD TO THE 'BUYS* IS SUFFICIENT." 



HOW TO GET IT. 



Owing to the nation-wide insistence upon Cypress, "The Wood 

 Eternal," for all uses that invite decay, (as well as for artistic 

 uses in interiors), it became necessary to devise safeguards for 

 lumber-consumers who have had no reason to become skilled in 

 identifying different woods or in judging their gradations or 

 adaptabilities. 



The one way for you to be sure that the Cypress you get was grown in the region 

 near enough to the coast to possess the MAXIMUM of decay-resisting quality 

 is to refuse all but genuine "TIDE- WATER CYPRESS" -and the only way 

 to know that you're getting Tide-water Cypress is to insist and [keep on insist- 

 ing) upon SEEING WITH YOUR OWN EYES the REGISTERED TRADE-MARK of 

 the Southern Cypress Mfrs. Assn., stamped ineradicably in one or both ends of every cypress 

 BOARD OR TIMBER, and on EVERY BUNDLE of "small sticks," such as flooring, siding, moulding and 

 shingles. This is the mark to BUY BY now that every piece of thoroughly reliable 



"TIDE-WATER" CYPRESS 



Trade Mark Reg. U.S. PKT.Qmct 



Only mills which are qualified by the superior physical character of their product AND the ethical character of their 

 business practice can belong to the Southern Cypress Mfrs. Assn. and only member-mills can ever apply this legally 

 registered trade-mark to ANY Cypress. 



Let our ALL-ROUND HELPS DEPARTMENT help YOU MORE. Our entire resources are at your service with Reliable Counsel. 



SOUTHERN CYPRESS MANUFACTURERS' ASSOCIATION 



1258 HIBERNIA BANK BUILDING, NEW ORLEANS, LA., or 1258 HEARD NATIONAL BANK BUILDING, JACKSONVILLE, FLA 



INSIST ON TRADE MARKED CYPRESS AT YOUR LOCAL LUMBER DEALERS. 



IP HE HASN'T IT. LET US KNOW. 



TELL HIM TO 

 REMEMBER 



"BUY BY THE 

 CYPRESS ARROW" 



;R ^^^ CYPRl 



