= -BUYING BOGALUSA t rade marked PINE is like GErriNG a certified check." = 



I The obligations | 



1 THAT GO WITH PRE-EMINENCE, (i) 1 



= "A great reputation is a great pack, to carry which with a proud S 



S gait requires a straight eye and strong shoulders." S 



S Thus runs the ancient Arabian proverb. = 



= This historic truth is alive today in modern industry. = 



= As true leadership precedes supremacy, so also supremacy is maiuo = 



= tained only by unflagging leadership in ideals, in methods and in = 



= products, leadership that thinks alw^ays in terms of "tomorrow^." = 



Tnde Hark Reg. U. S. Pat. Office 



= is not only the w^orld's LARGEST lumbering operation but also ^ 



= its GREATEST, for reasons far more significant than mere size. = 



S Unequalled stands of unequalled Virgin Timber: = 



= Advanced standards of manufacturing technique: = 



= Strict grading per Factory Mutuals, A.S.T.M. & A. R.E. A.: = 



ss Precision of count and a very superior organization morale: ^ 



= All these are vital, and yet are subordinate to a sane and healthy = 



ss pride in our achievements and a w^ill to DESERVE our pre=eminence. = 



^E giiiiiiiiiiiiiiiiiiiiiiiiiuiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiH ^ 



S I So, too, the present greatness, and much greater future greatness, of | = 



Trade Mark Re|[. U. S. Pat. Office 



I "theNewSouth'sYoungCity of Destiny,"are due to vigor of practical 



I performance as surely as to the forw^ard sw^eep of economic vision. 



mils 



Will you w^rite us freely? Our response will be personal, candid and prompt. 



SALES SERVICE DEPARTMENT 



GREAT SOUTHERN ^Sm"p1^?: 1628 4th Ave., BOGALUSA, LA. 



"FROM A lATH TO BRIDGE TIMBERS, SPECIFY BOGALUSA TRADR MMRKFD V\l^^ AND REST EASY. 



n 



