AMERICAN FORESTRY 



307 



How Manufaduf er s Reduce G)st 



of Building 15^ 



The Application of Mill Conlrudion to Fadlory Building. 

 oAlso %^duces Carrying Charges, Taxes, Insurance 



MANY a business man has, 

 in the last twelve months, 

 come to realize the true mean- 

 ing of costly factory buildings. 



Extravagant building invest- 

 ments, entailing high, fixed 

 overhead, are provingan almost 

 insurmountable handicap in the 

 present intensely competitive 

 period. 



A big price to pay for yielding 

 to fear of fire, instead of inves- 

 tigating the causes of fire and 

 the real facts of fire protection. 



And entirely unnecessary 

 when the application of a single 

 established principle of com- 

 mercial building construction, 

 coupled with adequate sprin- 

 kler protection, might have 

 saved them 15% on building in- 

 vestment, 15% on interest carryins 

 charges, a considerable amount 

 on taxes and as much as 75% on 

 actual insurance costs. 



NO wonder industrial exec- 

 utives are, more and more, 

 figuring necessary industrial 

 building in terms of fire resis- 

 tant, sprinklered 

 "mill construction." 



They are finding 

 that insurance rates 

 are much lower than 

 on so-called fire- 

 proof buildings, un- 

 sprinklered, while 

 the rate is, at the 

 same time, applied 

 on a lower valuation. 



It is, after all, not 

 buildings so much as 

 contents that consti- 



tute fire hazard; and trying to 

 reduce fire hazard by increas- 

 ing building investment only 

 piles up the overhead, and un- 

 necessarily increases costs. 



Engineers and architects, 

 long familiar with the principle 

 of fire-resistant, sprinklered 

 "mill construction,"yet obliged 

 to limit its use because of lack 

 of sufficient uniformly safe tim- 

 bers with which to apply it, are 

 now unhesitatingly recom- 

 mending it. 



MANUFACTURERS who 

 have assumed that so-called 

 fire*proof building is necessary to 

 lower insurance rates are surprised 

 to discover that thousands of the 

 greatest mills in the country 

 sprinklered "mill construction" 

 buildings, in which brick and wood 

 have been intelligently combined 

 into factories of great utility and 

 adaptability are paying today low- 

 er insurance costs than almost any 

 other class of insurance risks and 

 that their losses over a recent three- 

 year period have averaged only 3K 

 cents per $100.00 of insurance 

 written. 



Let us make every day 

 "Fire 'Prevention 1)ay" 



Wauke^n, III. , Plant of the GrelsB-Pfleger Tanning Co. Frank D. Chase, Inc., Engineers and Architects 



Illustrating the architectural possibilities of "mill construction" 

 in modern factory building 



Timber values are no longer a 

 matter of guesswork. 



The work of testing engi- 

 neers, scientists and lumber ex- 

 perts, extending over a period 

 of years, now makes possible 

 the selection of timbers for 

 "mill construction" based on 

 uniform values. 



IT is now possible to secure 

 selected timbers for the most 

 exacting industrial uses from 

 the Douglas Fir Mills of the 

 Weyerhaeuser organization or 

 from its great distributing plants 

 in the heart of the Eastern and 

 Mid-western markets. 



Just what the principle of fire- 

 resistant, sprinklered"mill con- 

 struction" is as applied to com- 

 mercial buildings, and just why 

 Weyerhaeuser selection of tim- 

 bers now makes this principle 

 practical of application, is told 

 in two booklets sent free on 

 request. 



Weyerhaeuser Forest Prod- 

 ucts are distributed through the 

 established trade 

 channels by the 

 Weyerhaeuser Sales 

 Company.Spokane, 

 Washington, with 

 branch offices at 208 

 S. La Salle St., Chi- 

 cago ; 1015 Lexington 

 Bldg., Baltimore; 

 and 4th and Roberts 

 Sts., St. Paul; and 

 with representa- 

 tives throughout 

 the country. 



WEYERHAEUSER FOREST PRODUCTS 



SAINT PAUL* MINNESOTA 



Producers of Douglas Fir, Pacific Coast Hemlock, Washington Red Cedar and Cedar Shingles on 



the PacificCoast; Idaho White Pine, Western Soft Pine, Red Fir and Larch in the Inland Empire, 



Northern White Pine and Norway Pine in the Lake States 





