AMERICAN FORESTRY 631 



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= "BUYING BOGALUSA trade marked PINE is like getting a certified check." = 



I The obligations | 



= THAT GO WITH PRE-EMINENCE, (i) 1 



= "A great reputation is a great pack, to carry which with a proud S 



= gait requires a straight eye and strong shoulders." S 



S Thus runs the ancient Arabian proverb. S 



= This historic truth is alive today in modern industry^, s 



= As true leadership precedes supremacy, so also supremacy is main= = 



= tained only by unflagging leadership in ideals, in methods and in = 



= products, leadership that thinks alw^ays in terms of "tomorrow^." S 



Trade Huk Res. U. S. Pat. Office 



= is not only the world's LARGEST lumbering operation but also S 



S its GREATEST, for reasons far more significant than mere size. = 



S Unequalled stands of unequalled Virgin Timber: = 



= Advanced standards of manufacturing technique : = 



= Strict grading per Factory Mutuals, A. S. T. M. & A. R. E. A. : = 



= Precision of CO vmt and a very superior organization morale : ^ 



= All these are vital, and yet are subordinate to a sane and healthy = 



= pride in our achievements and a will to DESERVE our pre=eminence. S 



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= I So, too, the present greatness, and much greater future greatness, of | S 



II Wi4^\m\ II 



1^^ g Trade Hark Re. U. S. Pat. Omee M SS 



= I "theNewSouth'sYoungCityofDestiny,"are due to vigor of practical | = 



^ I performance as surely as to the forward sweep of economic vision. | S 



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= Will you w^rite us freely? Our response w^ill be personal, candid and prompt. = 



=: SALES service department = 



= GREAT SOUTHERN c^P^AN?: 1628 4th Ave., BOGALUSA, LA. = 



SS "rROM A LATH TO BRIDGE TIMBERS, SPECIFY BOGALUSA TRADE MARKED Vl^'Ei AND REST EASY. 



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