sorber Human Population Tends to Outrun Food 

 Supply Foreign Trade Equalizes Food Supplies 

 With Rising Population, Our Exports Decline Fat s 

 for Soap, Paint, or Food Lena-Lease a Shock Ab-. 

 sorber Population Always Equals Food Supply 

 The Nation Has Changed Its Policy on Food Supplies 

 Rubber from Wheat Stocks of Food Are Running 

 Dangerously Low. 



Chapter 7 CONSUMPTION 111 



Habit Plays an Important Role Consumption Is 

 Stable Range between Feasting and Fasting Is Nar- 

 row Bread the Staff of Life Do We Eat to Live or 

 Live to EatfIs There an Ill-Fed Third? Both 

 Rich and Poor Fill Their Stomachs Poor Man's Diet 

 Is Ample and Economical Rich Man, too, Has a Food 

 Problem What Is an Adequate Diet? Nutrition 

 and Appetite Are Confused National Policy Shifts 

 from Price Tag to Ticket Food Fads Arise from Fact 

 and Fancy We Have Tried to Abolish Poverty 

 The Consumer Can't "Pull In His Belt" Food a 

 Weapon of War and a Tool of Peace The Nation Has 

 Sold Itself Short on Food Many Guests Invited to 

 Our Table Where Can We Get Additional Food? 

 We Cannot Increase Production Stocks of Grain and 

 Animals Soon Exhausted We Can Feed a Few Mil- 

 lions on Livestock Products We Can Feed Many 

 Millions on Grain Present Policy Will Not Meet 

 Commitments Civilians Must Learn to Eat Grain 

 and Like It. 



Chapter 8 DISTRIBUTION 134 



Nobody Loves the Middleman The Marketing Prob- 

 lem Is a Depression Phenomenon Little Is Known 

 about the Middleman and Much Is Suspected What 

 Does the Middleman Dof Middleman Matches Pro- 

 duction with Consumption Consumers Demand 

 Service Waste Is More Apparent than Real Farm- 

 ers Waste a Minimum of Food Distributors Waste a 

 Little to Save a Lot Food Is Too Valuable to Be 



