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We Adopt New Slogans for an Old Policy 



A new national policy is to reduce the waste of food. This 

 has always been the consumer's policy. 



Since time immemorial our policy has been to attack the 

 processing and distributing machine. The present adminis- 

 tration is no exception. It merely applied new slogans 

 "streamlining distribution/ ' "rolling back the squeeze," and 

 "wringing the water out of the distributor" to the age-old 

 unsolved problem of reducing the costs of distribution. 



Wastes and Costs of Distribution Will Rise 



Waste of food will undoubtedly increase before it de- 

 creases. Some food will be sunk en route to our armies over- 

 seas. Some will be captured by the enemy. Some will be 

 wasted after it reaches its destination, because of the inevi- 

 table difficulties of supplying armies in the field. Fighting 

 forces waste unusually large amounts of food. To attempt to 

 save the food might lose battles. 



At home additional food will be wasted as transportation 

 grows more difficult. The difficulties of civilian logistics for 

 125 million consumers will result in inevitable pile-ups and 

 delayed administrative orders. With a perishable product 

 like food, delays mean waste. The civilian may attempt to 

 compensate for these wastes by cleaning his plate better 

 than he once did, but he wasted only a small amount of food 

 even in normal times. Food is too valuable a product to be 

 wasted by civilian consumers. Those who seek a solution to 

 the food problem by the elimination of civilian and military 

 wastes are doomed to disappointment. 



Little Water Can Be Wrung Out of the Food Industry 



The high cost of distributing food has constantly been 

 under criticism by the farmer and by the consumer. With the 



