CONTENTS 



Page 



INTRODUCTION 5 



I. IMPORTANT TRENDS IN THE APPLE INDUSTRY 6 



Production 6 



Marketing 11 



Consumption 14 



II. CURRENT CHARACTERISTICS OF THE APPLE MARKET 16 



Transportation of Apples 16 



Apple Storage 18 



Foreign Trade in Apples 21 



m. COMPETITION IN THE APPLE MARKET 23 



Nature of the Competition 23 



Competition Between Producing Regions 25 



Competition Between Fresh and Processed Apples 29 



Competition Between Apples and Other Products 33 



