as noted in a previous study.- Many shifts are taking place in the 

 location of hroiler production, in the size of firms in production and 

 marketing, in tlie technology of growing and marketing, and in the struc- 

 ture of the ])roiler industry. This means that planners cannot assume a 

 static condition in the industry. 



In most cases any steps taken hy a marketing firm to increase its 

 supply will l)e expensive; expanding the supply area raises average as- 

 semhly cost hecause of increased hauling distance, and increasing the 

 density of production of a given supply area requires payments to poten- 

 tial producers ahove the current level to induce them to produce for the 

 firm. The results of this study should he very useful to an entrepreneur 

 in determining his optimum economic position in terms of size of firm 

 for providing the two marketing services, and what he can afford to pay 

 for density to reach his optinuini income position. 



- G. B. Rogers, W. F. Henry, A. B. Brown, and E. T. Bardwell, Marketing Netc 

 England Poultry, 1. Characteristics of the Processing Industry, University of New 

 Hampshire, Agricultural Experiment Station Bulletin, No. 444, September, 1957. 



37 



