THE VALUE OF ADVERTISING 



You NEEDN'T BE A GENIUS TO WIN SUCCESS 



33 



You don't need to be a genius in order to be successful. George 

 Washington was not a genius in any one line. Among the group of 

 great men of the American Revolution and the fifty-six signers of 

 the Declaration of Independence were men of remarkable abilities, 

 yet none of them combined to such a degree the characteristics of 

 good sense, sincerity of purpose, foresight, consideration for others, 

 calmness, and determination that Washington possessed. Such good 

 qualities may not be the rule with all human beings, yet it pays to 

 cultivate them. They hardly ever make for great wealth, but 

 strongly tend toward moderation in all things, whether work or 

 play. They make for a healthy body and mind, for a successful life. 

 We need the radical in the world so as to help evolution along, and 

 with the reactionary element holding back a little, we find our 

 balance. But a nation's greatest asset is those who make moderation 

 the keynote in their daily lives and practice the Golden Rule. 



If it is true that the world at present is going at an awful pace, 

 it is just as certain that, at the same time, we are making for a saner 

 tomorrow. Many a man, in order to achieve so-called success and 

 leadership, sacrifices all that goes to make up the ideal home life. 

 Even a night fireman may be a success in life, if he makes the best 

 use of his opportunities, fulfills his duties conscientiously, appreciates 



Fig. 7. FLORAL DECORATIONS FOR OTHER LINES. To be progressive and uptodate 

 means that you must follow the example of other successful firms and let no oppor- 

 tunity to boost the use of flowers slip by unheeded. The above display, arranged 

 for Music Week in Seattle, Wash., is an example of such an opportunity 



