CONTENTS Continued 



PAGES 



CHAPTER 6. IMPORTANT FLOWER DAYS OF THE YEAR... 157-180 



Christmas and Its Increasing Importance, 157 Christ- 

 mas Advertising, 159 Preparing for Christmas, 160 Dis- 

 playing the Holiday Stock, 162 Delivering Christmas 

 Orders, 163 Keeping a Record Afterward, 163 Made-up 

 Christmas Baskets, 164 Holly and 'Holly Wreaths, 166 

 Boxwood's Increasing Importance, 167 Flowering, Ber- 

 ried, and Decorative Foliage Plants, 169 Christmas Bulb 

 Stock, 170 Cut Flowers at Christmas, 171 Easter and Its 

 Activities, 172 Preparations for Easter, 174 Memorial 

 Day, 175 Mother's Day, 177 Other Flower Days, 179. 



CHAPTER 7. ALL KINDS OF PLANT MATERIALS FOR THE 



RETAIL GROWER 181-234 



Annuals, What They Are and Do, 181 For Summer 

 Flowering, 182 For Flowering Under Glass, 183 Aqua- 

 tics, 185 Basket and Window Box Plants, 188 Bedding 

 Stock, 193 Bulbs, 197 Conifers for the Florist to Grow 

 On, 203 Hardy Ferns, 206 Perennials and Biennials 

 and How to Use Them, 212 Plants for Rockeries and 

 Rock Gardens, 221 Roses for Outdoor Flowering, 224 

 Trees for Lawn and Street Planting, 226 Miscellaneous 

 Flower and Plant Lists, 233. 



PART II 



A CULTURAL MANUAL FOR RETAIL GROWERS 



INTRODUCTION 237-240 



PLANTS FOR THE RETAIL GROWER AND How TO GROW THEM 



PAGE 



Abelia 240 



Abies 240 



Abutilon 241 



Acacia 241 



Acalypha 243 



Acer 243 



AcMlea 243 



Achyranthes 244 



Aconitum 245 



Acroclinium 245 



Adiantum 245 



Agathaea 246 



Ageratum 247 



Akebia 247 



Aloysia 248 



Alternanthera 248 



Althaa 249 



Alyssum 250 



Amaryllis 251 



Ammobium 252 



Ampelopsis 252 



Anchusa 253 



Anemone 253 



Anthericum 253 



PAGE 



Antirrhinum 255 



Aquilegia 257 



Araucaria 257 



Ardisia 258 



Areca 258 



Artemisia 259 



Asparagus 259 



Aspidistra 263 



Asters 265 



Astilbe 269 



Aubretia 270 



Aucuba 270 



Azaleas 272 



Baptisia 274 



Begonias 274 



Bellis 281 



Berberis 281 



Bignonia 283 



Bocconia 283 



Boltonia 284 



Boronia 284 



Bougainyillea 285 



Bouvardia.. ..286 



PAGE 



Buddleia 287 



Buxus 289 



Caladium 291 



Calceolaria 291 



Calendulas 292 



Callas 294 



Calliopsis 295 



Campanula 296 



Cannas 297 



Carnations 301 



Celastrus 309 



Celosia 310 



Centaurea 311 



Cerastium 313 



Cerasus 314 



Cercis 314 



Cheiranthus 314 



Chorizema 315 



Chrysanthemums 317 



Cibotium 325 



Cinerarias 325 



Clarkia 327 



Clematis . .327 



