CONTENTS 



PAGE 



DEDICATION 3 



A FEW WORDS ON FLORICULTURE 7 



PREFACE 15 



PART I 



THE RETAIL GROWER'S METHODS PAGES 



CHAPTER 1. THE RETAIL GROWER AND His BUSINESS 17-36 



The Retail Grower of Today, 17 Changes from Yester- 

 day, 19 The Outlook for the Future, 21 Starting into 

 Business, 23 The Wisdom of Branching Out, 29 A Few 

 Pointers for the Beginner, 30 The Value of Advertising, 

 31 A Few Words about Success, 34. 



CHAPTER 2. INDOORS AND OUTDOORS ALL THE YEAR 'RouND.37-72 



Things to be Done and Thought of by the Busy Man 

 During each Month of the Year: January, 38 Febru- 

 ary, 42 March, 45 April, 48 May, 51 June, 54 

 July, 56 August, 57 September, 59 October, 64 No- 

 vember, 67 December, 69. 



CHAPTER 3. THE RETAIL GROWER AND His EQUIPMENT. .73-100 



The Retail Grower's Establishment, 73 The Show 

 Ground, 78 The Retail Grower's Benches, 80 The 

 Propagating Bench, 82 Hotbeds, 85 Coldframes, 87 

 The Soil, 90 Composts, 93 Manures and Fertilizers, 94. 



CHAPTER 4. PRACTICAL OPERATIONS IN THE GROWING END 



OF THE BUSINESS 101-122 



Greenhouse Heating, 101 Watering Plants Indoors, 

 102 Ventilating, 104 Shading, 108 Soil Drainage Prin- 

 ciples, 109 Seed Sowing, 111 The Art of Potting, 111 

 Crop Rotation and Its Results, 113 Fumigating and 

 Spraying, 116 Notes on Diseases of Plants, 118 The 

 Winter Protection of Hardy Plants, 119. 



CHAPTER 5. SIDE LINE POSSIBILITIES FOR RETAIL GROWERS. 123-156 



Landscape Gardening: Is It Worth Considering? 123 

 Drainage Work and Grading, 127 Laying Out Walks 

 and Drives, 128 How to Make a New Lawn, 131 Bor- 

 der and Shrub Planting, 133 Special Features in the 

 Garden, 137 Raising Shrubs as a Side Line, 138 How 

 About Hedges ? 142 Handling Conifers and Other Trees, 

 145 Raising Fruit Trees and What It Offers, 146 Seed 

 Selling, 148 Selling Fertilizers, 149 Storing Plants for 

 Your Customers, 150 The Importance of Cut Flower 

 Arrangements, 152. 



