CHAPTER VI 



IMPORTANT FLOWER DAYS OF 

 THE YEAR 



CHRISTMAS AND ITS INCREASING IMPORTANCE 



A no other period of the whole year do people go more out 

 of their way to make others glad, forget more completely 

 that one day is practically like the other, and realize more 

 fully that there is no happiness compared with that of making 

 others happy than at Christmas. Each year we all give and 

 receive more tokens of kind thoughts and thereby come nearer 

 living and celebrating Christmas in the true spirit the day stands 

 for; and so the florist, today more than ever, plays an important 

 part in it all, not only measured by the amount of business he does, 

 but also because by doing it he helps to spread cheerfulness to 

 many a home, fireside and sick room. 



With hardly any exception, the established florist has been 

 doing a greatly increased business with each succeeding year; 

 there is every reason to believe that this will keep on, especially 

 if we do our part in preparing the stock, advertising it and delivering 

 the goods. 



CHRISTMAS BUSINESS Is WHAT WE MAKE IT 



If we sit down contented with the way things are, Christmas 

 will pass the same as every other weekday. Push and keep on 

 pushing a little harder each year, and it can be made one of the 

 most important flower days of the whole year. And why shouldn't 



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