MEMORIAL DAY 177 



You don't want to take business away from the fellow across 

 from the cemetery gate and you are not doing it by advertising. 

 [Rather are you helping him as well as yourself by making people 

 I buy flowers who hadn't thought of it until you called their attention 

 Ito it. You don't need to live close to a cemetery in order to 

 profit by Memorial Day. You can sell stock many miles away 

 i(rom one and have your customers take it with them. You can 

 ialso take all kinds of orders for cut flowers or plants and have 

 ithem filled by telegraph, that is, if you advertise your ability to 

 io so. In other words, you can have Memorial Day go by the same 

 ;is any other week day of the season, or you can make it one of the 

 !*reat flower days of the year. It is up to you. 



There is hardly any use in going over the long list of desirable 

 tock one should carry for Memorial Day. Every florist who carries 

 edding stock carries, at the same time, the right kind of stock to 

 ecorate a grave with. Only, as with Geraniums, Heliotropes, 

 uchsias and Petunias, it pays to have extra large stock, commanding 

 igher prices than ordinary stock. You will want big plants in 

 ull bloom; all foliage plants are suitable and in demand. The more 

 eople see of flowers and plants, the more they will buy and use 

 lem, and the greater May 30th will become as a flower day. 



MOTHER'S DAY 



T IS hardly necessary to call attention to the importance of 



Mother's Day. Every one knows that this is the latest addi- 



on to the list of great flower days, yet in some instances it has 



Iready outstripped Christmas or Easter. Nevertheless, only a 



mall percentage of the many millions of human beings in this world 



i which flowers are sold, each one of whom has a mother to remem- 



r, knows about the day and its real significance. 



What we are doing today in the way of business for Mother's 



)ay is only a starter. We have only just begun. Don't worry 



bout stock being too high or people using artificial flowers. What 



s wanted at present and no doubt will be for a long time to come, is 



omeone to produce the stock to supply the ever-increasing demand. 



upply and demand will determine the price at which flowers for 



ohat day are sold. I am sure that every retailer is satisfied to sell for 



i fair price if he can obtain his flowers at a fair price. But if the 



supply isn't there and he has to pay a premium in order to obtain 



*vhat he must have to fill his orders with, he has to charge accordingly. 



Mother's Day coming in early May gives even the small retail 

 grower a chance to grow on a good part of his requirements on his 

 )wn place, and this means increased profits for him. 



