180 FRITZ BAHR'S COMMERCIAL FLORICULTURE 



occasions when flowers and 

 flowering plants can be made 

 to play an important part. 



While we are in business 

 there is only one thing to do 

 and that is to keep right on 

 going for ward, to keep on doing 

 more business. Each one of 

 us individually and all of us 

 collectively must help push by 

 bringing what we have to offer 

 to the attention of the public. 

 The more we get the public 

 into the habit of making use 

 of flowers, not only for every 

 day in their homes but also 

 for every special occasion that 

 may arise, the less we will need 

 to depend upon funerals and 

 the sadder occasions to supply 

 illustrations of the usefulness 

 of flowers. 



To keep on adding more 

 holidays to the calendar may 

 or may not be the wisest thing 

 in the world, but you and I 

 will not be consulted about 

 it. If occasions arise when 

 there is a chance to help 

 celebrate with flowers, it is our place to encourage that sort of 

 observance. We should all do what we can to help celebrate any 

 and every event that has to do with flowers; we should try to 

 make people think of flowers. If possible we should each do some- 

 thing individually that will compare favorably with the idea of 

 "Whose birthday comes this month? Say it with Flowers;" or 

 that of the person who first thought of celebrating one's own birth- 

 day best by sending one's mother a nice box of flowers. 



No retail grower, no matter where he is located, should ever 

 let a holiday of any kind pass by without making an effort to get 

 a supply of suitable stock and to let everybody know that flowers 

 and flowering plants are the things to most fittingly celebjate with. 



Fig. 62. A FAVOR FOR FEBRUARY 14. 

 St. Valentine's Day is a great flower day, 

 but both country and city florists can make 

 it still greater. Here is a simple, appro- 

 priate arrangement of white Carnations, 

 Lilacs and Asparagus and, of course, a 

 red heart. It is by Max Schling of New 

 York City 



