September, igi i 



THE CANADIAN HORTICULTURIST 



VII 



The Canadian Horticulturist 



Contents for September 



Boxed Apples at the New Brunswick Show, 1910 Cover 



Fruit and Fruit Growing 



Pre-cooling of Fruit /.A. Ruddick 205 



Picking and Packing Pears . . W. E. Beman 206 

 British Columbia Apple Pack . . R. M Winslow 207 

 Commercial Box Packing . Robert Thompson 208 



Apple Growing in New Brunswick A. G. Tutney 210 

 Harvesting and Marketing Apple Crop P. J. Carey 21 1 

 Apple Growing in Nova Scotia . . G. H. Vroom 212 



Flowers and Flower Growing 



Floral Notes for September . ... IV Hunt 21 3 

 Indoor Culture of Dutch Bulbs . . /as Fletcher 215 

 A Wild Flower Garden .... R S. Hood 215 

 An Unappreciated Flower . Mrs. A. L. Jack 216 



Fall Care of Kvergreen Plants . Wm. Hunt 216 



Vegetables 



Harvesting Vegetables . . AG. Wooly Dod 217 

 Growing Two Crops of Celery . /. Justice 217 



General 



Editorials 218 



Publisher's Desk 219 



British Apple Markets G. S. Peart 220 



Packing Apples in Barrels 222 



Provincial Notes 224 



Benefits of Cold Storage . . . /.A. Ruddick 228 



INDEX TO ADVERTISEMENTS. 



Hank 224 



Hooks 224, 228 



Boxes, Baskets and Barrels .... iv, vi, 219, 220, 224 



Cameras 223 



Classified Advertisements xiv 



Cold Storage Warehouses vi' 222 



Colleges . ji 



Cuminission Merchants .... v, 220, 221. 222, ix, x 



Fencing 285, \ii 



Fertilisers iv, xv 



Flower Pots 22". 



Fruit Growers Supplies vi, 228 x 



Furnaces 222 



Gasoline Engines 225, ix 



Greenhouse Material v, viii, xiii xv 



Hot Water Boilers 223 



Implements and Tools 227, 228, xi, xiv 



Insecticides 228, xiii 



Ladders vi 



Landscape Architecture viii, 226 



Nursery Stock iv. viii, 21!1, 221, 228 x 



Pianos iii. 223 



Premiums xiii 



Roofing Material 227, xiv 



Salt . . . , xii 



Seeds, Bulbs and Plants . ii. v, 221, 286, 228 ix, x, xii, xiii, xiv 



Telephones rvl 



Typewriters 824 



Veterinary Remedies xi 



Washing Machines , . . . xi 



TALKS ON ADVERTISING 



By the Advertising Manager 



No. 12 

 ■BUSINESS GOING TO WASTE 



"Can you tell me where I can get a carload of 

 apple barrels!'" — J. II. L., Quebec. 



"Can you tell me if a canvas apple picker is made 

 in Canada? 1 would like to get prices from the 

 manufacturer." — J. P. B., Nova Scotia. 



The above extracts from two letters received one 

 day recently, one trom Nova Scotia and the other 

 tram Quebec, are typical of a class of letters we are 

 irequently receiving from subscribers who wish to 

 learn where they can buy certain articles or rlsssm 

 of goods, but do not know where they may be se- 

 cured. They naturally turn first to the advertising 

 columns of The Canadian Horticulturist, and failing 

 to find the desired information there, write to the 

 publishers. 



But for every one who thus goes to the trouble 

 in writing to the publishers for this information, 

 how many, think you, are there who do not think 

 to write, who put the matter oti and forget to do it, 

 who buy something else, or for any one of many reas- 

 ons do not make their wants known? 



Or, how many are there who really could make 

 use of a certain article, and would be glad to buy 

 u 11 it were drawn to their attention, but to whom 

 it has not occurred that it would pay them to buy 

 and use this article? There are many such. 



'i'his business, which is in reality a loss to the 

 manufacturers and dealers, would be readily secured 

 did the persons desiring such goods know where they 

 could be secured. An advertisement in the paper 

 or papers read by the greatest number of persons 

 likely to be interested in these goods or who could 

 make good use of them, usually proves the best and 

 cheapest means of securing this business which is 

 simply waiting to be picked up. 



Manufacturers or dealers having anything for sale 

 designed for the use of the fruit grower or the ama- 

 teur or professional gardener, will find The Cana- 

 dian Horticulturist to be the paper which can be 

 the greatest use in securing a large amount of busi- 

 ness which would otherwise go to waste. It is the 

 publication in which this class of people are vitally 

 interested, and they naturally turn to its pages 

 when they want to know where to buy anything for 

 use in their orchard or garden. 



Then, too, when reading The Canadian Horticul- 

 turist they are thinking along horticultural lines, 

 and are readily impressed with any suggestions they 

 see in its advertising pages. In many cases it prob- 

 ably did not occur to them that they wanted a cer- 

 tain article until they saw it advertised. Advertis- 

 ing not only secures business from those who ac- 

 tually want the goods but do not know where they 

 may be secured, but will locate many customers who 

 previously may not have been thinking of buying. 



The publishers of The Canadian Horticulturist are 

 careful to publish only tbe advertisements of firms 

 such as they believe are thoroughly reliable. This 

 lias been the policy of the paper for years Its read- 

 ers, accordingly, do not hesitate to patronise its 

 advertisers. 



There are many firms and individuals with whom 

 the readers of The Canadian Horticulturist would 

 like to d were they to learn about them 



through the columns of The Canadian Horticulturist. 

 Are you one of them? If so. why not get some of 

 this business, which at present is goin^ to waste P 



We do not admit Advertisers to our Columns ex- 

 cept such as tee believe are thoroughly reliable. 



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