of men who used and praised them. Among them, to 

 name but a few, were such enthusiasts as General Mac- 

 Arthur, Marshal Foch, Mayor Fiorello La Guardia and 

 Henry Mencken. Mark Twain, whose boyhood was spent 

 near the center of the corncob pipe industry, is credited 

 with the remark, "If you grow corn to get the cob, you're 

 smart. " 



T 



lie cigarette invades Missouri 



A fairly new object in the United States, the paper- 

 covered cigarette was a minor product of Missouri's fac- 

 tories in the 1880's. The Duke family of North Carolina, 

 had entered the field and were vigorously promoting 

 cigarettes. They felt that the Missouri market was ready 

 for expansion. In 1882 only 453,000 cigarettes were pro- 

 duced in the state. ( In 1959 the national total was well 

 over a million times that figure. ) 



Edward Featherston Small, "fearless lieutenant" of the 

 Duke interests, a master salesman and an ardent cigar- 

 ette promoter, took charge of the St. Louis territory. The 

 retailers in the area were, however, not interested in his 

 wares. Thereupon Small engaged an attractive widow, a 

 Mrs. Leonard, to call on the trade and promote the 

 firm's brands. 



Cigarettes were then still regarded as something of a 

 foreign curiosity, hardly a smoke for virile men, and 

 nothing a genuine lady could possibly be associated with. 

 Unabashed, Mrs. Leonard went enthusiastically to work. 

 The first lady cigarette drummer made headlines, and 

 not only in the St. Louis press. The ensuing publicity 



11 



