brought in a host of new customers and a most satisfac- 

 tory sales record for the Leonard-Small team. 



By the early years of the 20th century the people of 

 Missouri had made use of tobacco in all its social forms 

 and some of them had made tobacco history. One native, 

 during his adult career, became the Western world's 

 most noted smoker. He was a devotee of the cigar but 

 occasionally puffed a Missouri meerschaum. 



When not busy writing books which became American 

 classics, he was expounding the virtues of good tobacco. 

 Frequently, however, he announced that he was forsak- 

 ing his favorite pastime: smoking. No one believed him. 

 What he was really doing was turning over a new leaf — 

 in search of an equally good cigar. He lived a long, pro- 

 ductive life, wreathed in smoke. His name was Mark 

 Twain. 



The Broadway, St. Louis, in 1858 



12 



