THE ANGLER AND HUNTSMAN 77 



bamboo rod of a length about the same as the caster's 

 height, will prove to be most satisfactory from the view 

 points of action, ease of casting, accuracy and general 

 adaptability to all around work, and in the long run prove 

 to be the most serviceable rod. 



A properly balanced bamboo rod supplies the correct 

 resiliency or whip, which is so necessary to the easy, skill- 

 ful, graceful cast, better than any other material yet used 

 for making rods suitable for general work. 



There are other advantages embodied in the Heddon 

 type of rod which makes these rods most desirable, namely: 

 the patented Locking Reel Band, the large diameter cork 

 grip in the peculiar shape that permits the angler to grasp 

 it more firmly, the short butt and long tip features, which 

 insures greater resilient action so necessary to good cast- 

 ing, and the modified size of the guides these are all 

 characteristic features which make these rods, grade for 

 grade, superior to ordinary bamboo rods. 



If you want a rod that is easy to work; a rod that is 

 rigid, responsive, alive; a rod that will supply you with 

 power, poise and delicacy, with an action that is graceful 

 and almost effortless in its work, then you want the Hed- 

 don type because it will fill the bill. 



The South Bend Special Rod is manufactured by 

 James Heddon 's Sons and we are glad to recommend it as 

 a rod built for service, long and dependable, without any 

 frills or fancy trappings of any nature; a rod that will give 

 you everything that can be had as far as good work is con- 

 cerned, without the style and pretty decorations that us- 

 ually go with more expensive creations. 



These people feature this rod in three different lengths 

 and in two different weights in each length. The one is 

 designed for casting heavier lures such as minnows, frogs, 

 pork rind, etc. This is the Standard type. The other, 

 known as the "Special Light," is of lighter construction 



