TOBACCO 247 



takes brokers to realize the crop on the home market 

 and the heavy charges for storage and cash advances to 

 carry on in Nyasaland forces a large percentage of our 

 smaller planters to sell locally for cash at lower prices 

 than can be realized on the home market. 



The home tobacco market is a difficult one for a new 

 country to get a footing in, and although the writer is 

 proud to state that Nyasaland tobacco is the only serious 

 and successful competitor that has ever competed with 

 American-grown " bright " tobacco, yet he fully realizes 

 that many obstacles have to be 'overcome before our new 

 industry is on an equal footing with the long-established 

 tobacco industry of America, and our watchword for the 

 present should be " steady progress, based on sound 

 quality rather than excessive tonnage," increasing our 

 output as our product becomes appreciated by the British 

 public, and on no account overstocking the market before 

 it can be absorbed. 



We have the patronage of the Imperial Tobacco Com- 

 pany for the larger part of our present crop, and what 

 is good enough for a company with their experience 

 should rapidly become good enough for other manu- 

 facturers, who no doubt will give the tobacco a fair trial, 

 now that the production is beyond the experimental stage 

 and showing signs of permanent establishment. 



