PUBLISHER'S NOTE 



Mr. F. A. La Roche, the American agent 

 for the world-famous Darracq motor cars, is 

 one of the most conspicuous figures in the 

 motor world today. Besides his business acu- 

 men, which enables him to furnish, in the 

 Darracq, 75 per cent of all imported cars sold 

 in America, he is an expert motorist and has 

 himself set a number of records. He was a 

 conspicuous figure at the Ormond-Daytona 

 races, and the cups he has won will fill a 

 large-sized cabinet ; but, more than a business 



off er of $ 1 0,000 fora reduplication of its chassis, 

 which is the most perfect example of mechan- 

 ism of its class which has ever been seen here. 

 The Darracq cars make records and win 

 prizes, in the first place, and they lead in 

 speed, strength, endurance, and general relia- 

 bility. In touring, as in .racing, the Darracq 

 preponderates as a record holder, and thus has 

 a value not alone in the specialized fields of 

 speed or endurance, but in both, thus making 

 it a general-utility machine of great worth. Of 



: 



MR. LA ROCHK IN THK DAKRACO RACICR 



man and motorist, he is an engineering expert 

 and an inventor of note, many of the best im- 

 provements on gasoline motor engines being 

 due to his skill. 



Of course, a large and important part of Mr. 

 La Roche's success with the "Darracq" is 

 due to the superiority of the machine, which 

 has created a sensation at all automobile shows 

 on account of the excellence of its design and 

 workmanship. In fact, there is a standing 



eight possible chances in the Darracq class in 

 Europe in 1903, the Darracq captured six 

 w y orld's records, and in the voiturette competi- 

 tions were ahead of all others. In America 

 these cars hold no less than twenty records. 

 For a machine for any purpose, on account of 

 the different models made, the Darracq cars 

 should be suited to any one. The headquarters 

 of the Amei ican Darracq Automobile Company 

 are in New York. 



KEUFFEL & ESSER CO. 



Chicago: 111 Madison St. 



Branches 

 St. Louis: 708 Locust St. 



New York 



127 Fulton Street 



San Francisco: 303 Montgomery St. 



DRAWING MATERIALS 



SURVEYING INSTRUMENTS 



K. & E. MEASURING TAPES 



Instruments for Forestry Work of approved design, in best quality, largely adopted 



by the United States Bureau of Forestry. 

 ALL OUR. GOODS ARE WARRANTED 



Our Separate Catalogue of this Line of Instruments Sent Free on Application. 



