i-.nrn >ui \i. 



44" 



fore. The letters <>f approbation al- 

 ready received testify to the fact that 

 \ve have not wholly failed in mir efforts; 

 now we want others who have not writ- 

 ten to give ns their views. The maga- 

 zine belong- to the member- of the 

 As-ociation. and we want the members 

 to take an interest in their property. 



,. ,.; ,1. 



Our Membership Campaign 



S< ).MK tiir.e ago each member of the 

 American Forestry Association re- 

 ceived a letter giving the details of a 

 plan for increasing the circulation of 

 the magazine, and asking the coopera- 

 tion of each member in making the plan 

 a success. Later, a second letter was 

 sent to those of the members who failed 

 to respond to the first. The result of 

 these two letters has been the addition 

 to our lists of several thousand new suln 

 scribers to the magazine, and the sub- 

 scriptions are still coming. We have 

 called these "short-term subscriptions," 

 and just here we want to urge every in- 

 dividual member of the American For- 

 estry Association who has not yet done 

 so to let us have his or her response to 

 our letters. 



The thousands (if new subscribers we 

 have added to our lists by this means 

 are now being solicited to become mem- 

 In-rs of the Association. No better list, 

 fr>r solicitation purposes, could possibly 

 be secured than these new subscribers 

 to the magazine. \Yc have asked that 

 in all cases the names of none but those 

 believed to be in some degree interested 

 in forestry and the general idea of con- 

 servation of natural resources be given 

 us. and we have every rea-on to be- 

 lieve that the members have heeded our 

 suggestion. \ow it is our intention to 

 give to these new subscribers and to 

 the old, as well a magazine sufficient - 

 Iv interesting and attractive to make 

 them want to ally themselves with tin- 

 Association anil thus take a part in tin- 

 work that our organization is doing. 

 Within the next few weeks every one of 

 these new subscriber-' will receive a 

 communication from this office, with an 

 invitation to become a members of the 



.Association. Present members who have 

 sent in -ub-cription- can aid in the work 

 of adding new member- 1>\ calling the 

 livelier attention of thoM- whose names 

 thcv -ent in to our communication-. We 

 are beginning to plan for the next an- 

 nual meeting, and before the time of 

 that meeting \\ e want to add many hun- 

 dreds of new members to our rolls. 

 This office will do its full share in tin- 

 work of securing these new member-: 

 the magazine will exert every effort to 

 attract and crystallize the intere-t of 

 those \\lio are now intere-ted in a gen- 

 eral way in the subject of Korestry and 

 the broader subject of general conser- 

 vation, and the members of the Asso- 

 ciation can help us wonderfully, if they 

 will take the trouble to add the word 

 that may turn the balance and decide 

 the prospective member to become an 

 actual member. 



A Word of Credit 



WIII1 K \\ e are on the subject, let u- 

 refer again to the "short-term 

 subscribers" mentioned above, and let u- 

 give a word of credit where it is cer- 

 tainly due. When our first letters \\ere 

 sent it, it was somewhat of a que-tion in 

 our minds as to how our members would 

 respond. We had never made an ai> 

 peal of tin- s,,rt. and we were natural!) 

 in doubt. However, the letters were 

 carefully prepared, an I. albeit 



s:>me misgivings, were sent out. 



with 

 The 



mail 



next morning, almost before the 

 had been opened in our office, a mem- 

 ber came in with a li-t of four "short - 

 term subscribers." and the ca-h to pay 

 for the subscriptions. ( >ur letter bad 

 leached this member at S a. m. : at S 145 

 a. m.. she for the member i~ a woman 

 -handed in her little \\-i the first to 

 be received. We felt better about tin- 

 appeal then, for we thought that if even 

 one memlKT responded so promptly, we 

 had everything to hope from the entire 

 membership. 



That list of four names was the first 

 we received in an-wer to our first letter. 

 Since then we have received hundreds 

 of responses, and we have added -ev- 



